It is now five years since the credit crunch plunged Europe into deep recession. MT editor Steve Hobson went to Michelin HQ in Clermont-Ferrand to find out how the super-premium tyre maker is weathering the storm. Recessions are tough on premium brands, as buyers go into survival mode and the long-term benefits of spending more upfront to reduce running costs become less important than seeking short-term cash savings. Without secondary brands to woo such operators, Michelin has had to persevere […]
NFT Distribution is to fit low rolling resistance tyres across its fleet of 430 tractor units and 550 trailers.
Tyre manufacturer Bridgestone assisted more than 35,000 stranded operators at the roadside in 2015 through its roadside assistance network.