A tyre monitoring app developed by Bridgestone UK that enables users to compare the performance of different tyre brands is being rolled out across other European markets. The Challenge app works by calculating the true cost of tyres over time and shares the performance data with all other users, before providing performance comparisons against competitors’ tyres. Deployed in 2012, the technology has revolutionised Bridgestone’s sales process and is now regarded as a strategic tool, after being created by RNF Digital. […]
Bridgestone has clinched a fleet agreement with CM Downton that sees it extend its existing 10-year tyre care contract.
Tyre manufacturer Bridgestone assisted more than 35,000 stranded operators at the roadside in 2015 through its roadside assistance network.
Ryder has claimed that the number of tyre-related breakdowns for its customers have fallen 28% since it launched an initiative to maximise fleet uptime with Bridgestone.