A tyre monitoring app developed by Bridgestone UK that enables users to compare the performance of different tyre brands is being rolled out across other European markets. The Challenge app works by calculating the true cost of tyres over time and shares the performance data with all other users, before providing performance comparisons against competitors’ tyres. Deployed in 2012, the technology has revolutionised Bridgestone’s sales process and is now regarded as a strategic tool, after being created by RNF Digital. […]
Stuart Jackson has been appointed as business development director for northern Europe at Bridgestone.
Dairy farmer co-operative Arla Foods has renewed its tyre management contract with Bridgestone for three years.
Tyre maker Bridgestone has become the first commercial organisation to financially back the Logistics Carbon Reduction Scheme (LCRS). The partnership agreement will enable the FTA, which manages the scheme, to develop a series of annual low carbon awards and a campaign aimed at raising awareness of the business benefits for operators who join the scheme. As part of the agreement, Bridgestone will sponsor an LCRS fuel efficiency award at the FTA’s annual logistics carbon reduction conference in May 2013. Rachael […]