A tyre monitoring app developed by Bridgestone UK that enables users to compare the performance of different tyre brands is being rolled out across other European markets. The Challenge app works by calculating the true cost of tyres over time and shares the performance data with all other users, before providing performance comparisons against competitors’ tyres. Deployed in 2012, the technology has revolutionised Bridgestone’s sales process and is now regarded as a strategic tool, after being created by RNF Digital. […]
Tyre manufacturer Bridgestone is re-opening its European plants from today (20 April 2020).
Eco haulier Howard Tenens, which has pioneered a range of low carbon technologies including gas powered trucks, has completed a trial with Bridgestone proving the financial and environmental benefits of low rolling resistance tyres.
Bridgestone and Webfleet Solutions will be showcasing latest developments in energy efficient tyres and connected fleet technology at the ITT Hub next month.