A tyre monitoring app developed by Bridgestone UK that enables users to compare the performance of different tyre brands is being rolled out across other European markets. The Challenge app works by calculating the true cost of tyres over time and shares the performance data with all other users, before providing performance comparisons against competitors’ tyres. Deployed in 2012, the technology has revolutionised Bridgestone’s sales process and is now regarded as a strategic tool, after being created by RNF Digital. […]
Continental Tyres has renewed and extended its warehousing and distribution contract with Norbert Dentressangle for another five years.
Bridgestone’s breakdown response times helped the firm see off fierce competition to clinch a major deal with bakery chain Greggs.
As the world’s largest new tyre manufacturer, turning over $28bn (£22bn) a year, it might seem surprising that Bridgestone also has a significant retread operation. It purchased global cold cure retread franchise Bandag, largely for its huge US operation, and acquired UK hot cure specialist Bulldog in Bourne, Lincolnshire. The fortunes of truck tyre retreaders have waxed and waned in the past decade as a period of high prices and shortages of new tyres prior to 2011 has since been […]