A tyre monitoring app developed by Bridgestone UK that enables users to compare the performance of different tyre brands is being rolled out across other European markets. The Challenge app works by calculating the true cost of tyres over time and shares the performance data with all other users, before providing performance comparisons against competitors’ tyres. Deployed in 2012, the technology has revolutionised Bridgestone’s sales process and is now regarded as a strategic tool, after being created by RNF Digital. […]
Stobart Energy and Bridgestone have teamed up for the first time, with the biomass fuel supplier opting to run its fleet exclusively on Duravis 002 tyres.
Saint-Gobain knew it needed a joined-up approach to driver agency requirements, so it turned to Driver Exchange and together they proved to the judges a successful use of technology
Tyre manufacturer Bridgestone is re-opening its European plants from today (20 April 2020).