Without doubt one of the smartest things FairFuelUK (FFUK) has done to date it to get The Sun on board with its hugely successful campaign to see off further fuel duty rises.
Yes, ahead of next week's Budget there seems to be plenty of support for FFUK's push for a reduction in duty, something that has remained out of reach until now.
But despite the road transport's best efforts, and the boost provided by the recent news that the Association of Pallet Networks had signed up as a major backer, it is arguably the public's support that has proved decisive in staying the Chancellor's hand and freezing duty again in the Autumn Statement.
Without Joe Public on side (more typically to be found moaning about the number of lorries on the roads), one suspects that irrespective of FFUK head Peter Carroll and team's tireless campaigning, the political landscape would look very different given how often freight is marginalized by Westminster in other matters.
To that end the recent research issued by the RAC Foundation is timely. To refresh, analysis by professor Stephen Glaister of ONS data reveals 800,000 homes spend more than a quarter of their income on running a car.
With FairFuelUK urging operators and the public alike to email the Chancellor to make their concerns about the price of fuel known (there's a pro-forma on the website to make that process effortless), it handily suggests that operators and the public really are all in it together, in a way David Cameron and co. never envisioned.