Under new management – Yodel’s four-point plan to profit


 

Just before he left the business in January, Yodel’s then CEO Mike Cooper told MT about his four-point plan to turn Yodel around from years of losses to profitability. Redesigning its transport network and harnessing its data more effectively are some of the things achieved in his time at the business. Yodel has been haemorrhaging cash for so long that its CEO Mike Cooper used the word to describe his company’s past results. In its eight years of life, Yodel […]