Pall-Ex has appointed marketing consultant Jean-Paul Benizri as its marketing director, to support it in its expansion on the Continent.
Benizri has been active most recently within the international drinks market, working with brands such as Fratelli Martini, Tequila Agave Azul and Azarro Wine in a number of senior roles.
Pall-Ex MD Adrian Russell said: “The appointment of Jean-Paul will give us tremendous advantage as we continue with the network’s European expansion.
“His skills in international marketing and considerable experience in building brands will stand us in good stead, and will allow support and enhance our commercial progress both in our domestic market and in our European ones,” he added.
