A tyre monitoring app developed by Bridgestone UK that enables users to compare the performance of different tyre brands is being rolled out across other European markets. The Challenge app works by calculating the true cost of tyres over time and shares the performance data with all other users, before providing performance comparisons against competitors’ tyres. Deployed in 2012, the technology has revolutionised Bridgestone’s sales process and is now regarded as a strategic tool, after being created by RNF Digital. […]
Norbert Dentressangle (ND) says it has invested more than £1m in a new shared-user site at Rugby, to serve as an NDC for Continental Tyre Group. The new 212,000ft² facility, located in Prologis Central Park just off J1 of the M6, will also store products from fellow ND customer Bridgestone UK, which currently occupies around 60% of the available capacity. ND has worked with Continental since 2006 and handles storage and distribution of tyres to retailers and fitters throughout the […]
Eco haulier Howard Tenens, which has pioneered a range of low carbon technologies including gas powered trucks, has completed a trial with Bridgestone proving the financial and environmental benefits of low rolling resistance tyres.
Tyre maker Bridgestone has become the first commercial organisation to financially back the Logistics Carbon Reduction Scheme (LCRS). The partnership agreement will enable the FTA, which manages the scheme, to develop a series of annual low carbon awards and a campaign aimed at raising awareness of the business benefits for operators who join the scheme. As part of the agreement, Bridgestone will sponsor an LCRS fuel efficiency award at the FTA’s annual logistics carbon reduction conference in May 2013. Rachael […]