UPS signs Ferrari Formula 1 sponsorship deal


 

UPS has become the official logistics and shipping sponsor for Ferrari.Fernando Alonso and Felipe Massa will drive the Ferrari F138 bearing the UPS shield in the Formula 1 World Championship during the parcel carrier’s multi-year sponsorship. The logo will also appear on the drivers’ overalls and Ferrari’s transport fleet and trackside equipment. UPS senior vice president, communications and brand management, Christine Owens said: “We are excited to join Ferrari and be a part of their racing organisation. Expanding our involvement […]