Love Logistics livery initiative fails to find traction


 

The bosses of Abbey Logistics Group and Suckling Transport are disappointed that their efforts to promote the industry with a Love Logistics livery on their vehicles haven’t been embraced by other operators. Six months after the Love Logistics liveries were introduced, inspired by former Labour spin-doctor Alastair Campbell’s suggestion at an MT Directors’ Club meeting that trucks were the perfect moving billboards to promote the industry, no other operators have followed suit. James Hookham, MD of policy and communications at […]